Talent remains overlooked while companies struggle to hire and retain people.
Equal opportunity at work
Experience has no expiration date.
APTUM SOCIAL connects companies with professionals who have historically been overlooked. Through technology, human curation and ongoing support, we turn skills into employment, retention and income.
Our focus includes professionals aged 50+, older adults, people with disabilities, neurodivergent people and others whose backgrounds create barriers to employment.
APTUMPotential in motion.Talent, opportunity and impact in one place.
Human curation, preparation and technology to create stronger matches.
Greater retention, income, diversity and measurable value for companies and society.
About us
The market does not simply need more résumés. It needs to learn how to recognize potential.
APTUM SOCIAL is an impact business created to connect two real needs: capable people looking for a new opportunity and companies that need to hire better.
We do not treat equal opportunity as a one-off initiative. We build a journey that understands the talent and the company, prepares both sides and supports the relationship after hiring.
This turns impact from intention into evidence: retention, income generated, team satisfaction and the growth of a sustainable business.
Mission
Turn potential into equal opportunity.
Purpose
Help the market recognize people whose value has always been there.
Commitment
Create impact with dignity, transparency and results.
Who is building APTUM
Two journeys. One shared purpose.
APTUM SOCIAL brings together technology, systems thinking, strategy and communication — different strengths united by the belief that every person’s potential deserves to be recognized.
Co-founder · Strategy, brand and communication
Wallace Macedo
A designer and brand strategist, Wallace Macedo has built his career helping businesses turn purpose into positioning, identity and perceived value. His work combines branding, creative direction, storytelling and an entrepreneurial perspective, always grounded in a sensitive understanding of people and the impact a brand can create in society.
At APTUM SOCIAL, he leads strategy, communication and brand experience, turning an urgent cause into a clear, welcoming and sustainable initiative. His purpose is to connect historically overlooked professionals with companies able to recognize skills beyond age, disability or social labels.
Wallace believes design should not only make ideas beautiful, but also make them understandable, relevant and capable of moving people. Through APTUM, he wants to use his experience to restore visibility, autonomy and real prospects to people with much to contribute.
Life philosophyGrow by creating room for other people to grow as well.
Co-founder · Technology, systems and social impact
Antônio
Born in Olinda, Pernambuco, and trained in Mechanical Engineering, Antônio lived abroad for nearly two decades in the United States and Europe and has more than thirty years of experience in information technology. Now transitioning careers, he is directing that experience toward projects with a stronger social purpose.
A psychoanalyst in training, he works as a mentor and facilitator, integrating systems thinking and Jungian psychology. He also volunteers with Brazil’s Center for the Appreciation of Life (CVV).
At APTUM SOCIAL, Antônio looks to the future with a sense of responsibility: tomorrow, any of us may want to express our professional potential and still find no opportunity to do so. Through the project, he wants to help create a more conscious, accessible and humane labor market.
Life philosophyProsper by improving conditions for others.
Skills do not disappear. Often, they simply stop being seen.The opportunity
The same market that speaks of labor shortages still leaves enormous ability out of sight.
APTUM works precisely in the gap between people ready to contribute and companies that need to hire.
Skilled, motivated and qualified professionals who still face barriers to opportunity.
Open roles, turnover and recruitment processes that still struggle to see beyond conventional profiles.
A structured bridge that turns invisibility into economic and social value.
How it works
A more human match, from first contact to long-term retention.
We combine data, active listening and ongoing support to reduce the gap between roles, skills and workplace context.
Understand
We learn about each person’s experience, skills, interests and barriers.
Prepare
We build professional readiness and help companies provide genuine equal opportunity.
Connect
We match profiles, roles, routines and culture to create stronger connections.
Support
We support the first months to strengthen adaptation, retention and the working relationship.
Impact business
A social solution with a profitable, scalable model.
APTUM does not depend on charity. Revenue comes from the value delivered to companies, while impact capital accelerates technology, operations, customer acquisition and measurement.
How we generate revenue
Company subscriptions
Ongoing access to curated talent and an equal-opportunity hiring journey.
Success fee
Revenue linked to hires made through the platform.
Equal opportunity
Preparing processes, leaders and workplaces to hire and retain people more effectively.
How we measure impact
Hiring and retention
How many connections become jobs and continue creating value.
Income and autonomy
How much income is created or restored for participating talent.
Company outcomes
Retention, satisfaction and progress in each partner’s equal-opportunity practices.
CapitalInvestment
→FoundationTechnology and operations
→TractionCompanies and hires
→ReturnRevenue and impact
Pilot program
Prove it first. Then scale.
The first phase validates talent fit, company demand, the matching process and the indicators that support the model’s expansion.
Equal opportunity
We name the barriers so the market can see people again.
APTUM connects companies with professionals who are often underrepresented, discriminated against or excluded from recruitment. The categories below identify real barriers — they do not define anyone’s identity, skills or potential.
Professionals aged 50+ and older adults
People with experience, knowledge and the desire to keep contributing, often excluded by ageism or hiring processes that mistake age for lack of ability.
Neurodivergent people
Autistic people, people with ADHD, dyslexia and other neurological profiles whose strengths can emerge more clearly in better-designed processes, routines and work environments.
People with disabilities
People with physical, sensory, intellectual or psychosocial disabilities who have professional skills and the right to accessibility and reasonable workplace accommodations.
Backgrounds shaped by exclusion
Migrants, refugees, people returning from incarceration, people facing socioeconomic vulnerability or those away from the labor market for long periods — always assessed for their skills.
Two journeys
A connection that must work responsibly for both sides.
I represent a company
I have open roles and believe in equal opportunity.
We have open roles and are prepared to adapt processes, routines and environments to welcome professionals who have historically faced discrimination or exclusion in the labor market.
- I recognize skillsI want to assess people beyond age, disability, identity or social background.
- I provide real conditionsWe are open to accessibility, reasonable accommodations and respectful onboarding.
- I value retentionI want to hire, develop and retain professionals who contribute over the long term.
I am a professional
I have skills and want to build a long-term career.
I am motivated, ready to contribute and eager to stand out. I have valuable skills and seek stability, belonging and a lasting professional relationship.
- I want to contributeI bring experience, skills and a willingness to learn.
- I want to stayI seek stability and a place where I can build a consistent career.
- I want to grow togetherI am not only looking for a job: I want to belong, develop and build a future with a company.
APTUM does not reduce people to labels or promise automatic matches. Every connection considers skills, role requirements, accommodation needs and the company’s genuine commitment to equal opportunity.
First cohort
Your next match starts here.
We are building APTUM SOCIAL’s first talent and company base in Recife. Choose your profile and complete the form. Our team reviews every submission before making contact, considering skills, context and the real needs of both sides.
What happens next?1. We review your registration2. We contact you on WhatsApp3. We begin the matching journey
Partnerships and investment
Capital that expands employment, income and human potential.
We are looking for investors, founding companies and partners who want to validate the model, build traction and create a new infrastructure for access to work.
Discuss a partnershipInvestment accelerates